election. the economy is horrible the world is taking advantage of us. he has to be sharp and on his game. ladies and gentlemen, the one and only donald trump. >> that's all the time we have left this evening. hope you have a great night. >> winning the presidency. what does that take? a strong debate? >> i am paying for this microphone. >> this is all theater. theater of politics. it is trying to get people to come into the theater and take a look see if they like your look. >> campaigns are made of moments and everyone remembers. >> the difference between a hockey mom and a pit bull? lipstick. >> there you go again. >> where is the beef? >> in moments they would like to forget. >> commerce, education and the -- what's the third one there? >> tonight we take you hasn't beened the scenes. >> see if the plane company can

do this. >> we will show you what they don't like to talk about. the lying is okay in politics. >> what's behind winning the president. >> yeah! >> when it comes to winning the presidency i would like to think the choice is about whose ideas are better. when you talk about people behind the scenes they talk about moments. >> there are a series of moments and that's what matters. >> remember the scream? howard dean led john kerry in early polls but then after a loss he tried to rally the troops. we are going to california and texas and new york. >> the room was noisy and people in the room said it sounded like a normal rally. >> then we are going to walk into dc to take back the white house. yeah! >> but because his microphone picked up only dean's voice the tv broadcast made him sound

crazy. that unfairly they appealed his campaign. even images can matter more than issues. this video is said to have heur john kerry. this said to have helped bill clinton. in 1980 republican primary had momentum like ronald reagan. until this debate there was a moment where reagan looked strong. >> i am paying for this microphone. >> that moment helped change the campaign. >> some you can create. >> read my lips, no new taxes. >> the difference between a hockey mom and a pit pubull? lipstick. >> other ones you have to depend on your candidates ceasing a moment you didn't expect to have. >> there you go again. >> most moments so far this election have been poorly phrased comments. >> if you have a business, you didn't build that. somebody else made that happen. >> i like being able to fire people and provide services to

me. >> going to put you all back in chains. >> the media calls those gaffes but often the don't know. when ed muskee lost his primary because it looked like he teared up defending his wife everyone said candidates can't cry because that's weak. then 2008 hillary clinton cried. >> i have so many opportunities in this country. >> she began to tear up and her voice cracked a little bit. she was so emotional. >> i just don't want to see us fall backwards. >> she showed being human. (applause) >> this is very personal for me. >> people perceive that as weakness. >> i think they will and i think they should. >> it makes it look like her campaign is in trouble. >> the pundits were wrong. the day before shows clinton 10 points behind. the next day she beat obama in the new hampshire primary. >> the kind of come back new hampshire has just given me.

>> she tears up that moves 11 points in one day. >> she showed some authenticity. i think voters very much were attracted to that. >> authenticity is rare in politics and in presidential campaigns the consultants strive to control everything. >> this is all theater. >> democrat bob beckel has counselled hundreds of candidates. >> it is theater of politics trying to get into the theater and take a look see if they like your play. >> the romney campaign preparing to play. they get lots of people to watch. >> it take this and tighten it out a little bit. >> it involves 400 people advanced people, setting up a stage. >> a presidential campaign stop involves a lot of hard work. >> most are paid to do this.

some are volunteers. the planning starts days early. >> we send people driving around small towns in america and asking people hey, can we use your campus screen? >> bill receiptor director of operations for mitt romney. campaign staffs try to make sure the right number of people show up. hillary clinton's presidential campaign was run by patty solace doy. >> you do robo calls. >> hillary has to be here. >> they even advertise in the sky. >> ready for the message. mitt romney.com/sitickets. see if the plane company can do the/. >> if the arena is bigger than the crowd that looks bad. >> the football stadium only seats 8,000 people he had only a,000 people in the crowd making it look like a total flop. >> it is ritter's job making sure that doesn't happen. >> advanced people on the ground

for five days. >> we were painting part of the backdrop for the shot that you see from the riser. finished that late in the night. >> campaign is obsessed about any sign any tv angle. >> we will take cameras in our own and set them up on risers that we send to the press make sure the angles are right. >> over there straight across. >> they are always in a perfect position. >> they cover buildings and get into the tight shot. >> the first thing he walks past as people see and he makes his pivot toward the stage. >> what difference does it make? >> visual matters so much. they need things they need

sound. >> welcome the next president of the united states. oo if we fail the message stays here. the goal is to make sure it translates to as many folks as possible. >> ritter monitors the event as it happens. >> you are lye on all of the cables. >> can i get more time to the crowd behind the go? >> setting up one event may take weeks. >> they do it again. >> it all goes into a truck and heads to the next site. >> does he ever sleep? do you ever shower? >> when congressman ryan was announced we went three-days with no sleep no showers. >> always with the fear that one simple mistake. even a poorly chosen image may destroy the campaign. >> he didn't want to wear the helmet. i heard his body man tell the

lead advance person he doesn't want to wear a helmet. he understood that wasn't going to be a good television shot. >> steve murphy worked with dukakis. they will not let you ride in a tank without wearing a helmet. he relented. he should have stuck into his instincts. >> now he wants to be our commander-in-chief. america can't afford that risk. >> do ads like that really work? consultants think they do. >> 3, 34, 5, 6, 7. >> it ran only once but it was talked about so much it changed all campaigns. it was the first negative ad to use fear and raw emotions. >> 10, 9, 8, 7, 6, 5, 4, 3, 2, 1. >> these are the stakes.

we must either love each other or we must die. >> vote or die. pretty relevant. >> pretty unfair. >> oh. >> mark mckenna worked on the bush campaign which ran this ad showing the candidates consoling 9-11 victims. >> our president took ashley in his arms and just embraced her. it was at that moment that we saw ashley's eyes fill up with tears. >> come on. this is the presidency. you are playing this music and we are supposed to vote for this guy because she tears up? >> that's exactly what they did. this ad aired in ohio and it was absolutely pivotal. >> it is morning again in america. today more men and women will go to work than ever before in our country's history. >> showed an ad on television and there's this farmer and son.

beautiful pasteur. they put their hands over their heart. i stood up put my hand over my heart. the tag line is reelect ronald reagan. i said are you kidding me that is blatant, blatant and good. >> you may think it's corny. >> you think everything is corny. but if you can get an image like that it really matters. >> ed rollins was reagan's campaign manager. >> two kinds of arguments you make in a campaign. one is intellectual and one is emotional. >> when beckel ran mondale's campaign they saw this wendy's ad. >> wendy's was trying to convince people their hamburgers had more beef. >> some hamburger places give you a lot less beef on the bun. >> you were watching tv with your girlfriend and saw the ad. >> i saw the ad and the girlfriend said that remind me of gary hart. what's he all about? all of a sudden it clicked. >> that's not polling that's a

comment from a girl. >> that triggered in my mind something that made some sense we could put in the next poll. pe wut it on a poem that testpo tested well. >> where is the beef? >> spent $100 million on an ad campaign. >> it worked? it made a difference? >> it changed the race around overnight. it confirmed in people's minds something that had been on their minds which is this guy really up to it? does he have the experience to do it. heart has been on such an offensive all of a sudden has to be on the defense and dee handle it well. >> there were several things hart didn't handle well. but that was another story. >> he was realing and we came back in with another punch which was the red bone. >> the most awesome powerful responsibility in the world lies in the hand that picks up this phone. >> again they use emotion to sell the idea that gary hart was

site not substance. >> vote as if the future of the world is at steak. >> decades later. >> it is 3:00 a.m. your children are safe and asleep. but there's a phone in the white house it is ripping. hillary clinton and consultants used the same thinl. >> who do you want answering the phone? >> in this case it is obama can he answer the red phone at 2:00 in the morning. do we think they stole it from us? absolutely. >> today's ads are more direct attacks. >> barack obama what a disappointment. >> americans say we don't like the attacks but they do work. in the swing state they run all of the time. >> if you are sick of hearing me approve this message, believe me, so am i. >> i am barack obama. >> i am mitt romney. >> and i approve this message. >> most of you won't see those mess images. you have been excluded i will

explain why next. how can you get back pain relief that lasts up to 16 hours? with thermacare heatwraps. thermacare works differently. it's the only wrap with patented heat cells that penetrate deep to relax, soothe, and unlock tight muscles. for up to 16 hours of relief, try thermacare. [ male announcer ] introducing a reason to look twice. the entirely new lexus es and the first-ever es hybrid. this is the pursuit of perfection. hey, bro. or engaging. conversations help us learn and grow. at wells fargo, we believe you can never underestimate the power of a conversation. it's this exchange of ideas that helps you move ahead with confidence. so when the conversation turns to your financial goals...

turn to us. if you need anything else, let me know. [ female announcer ] wells fargo. together we'll go far. droid does. and does it launch apps by voice while learning your voice ? launch cab4me. droid does. keep left at the fork. does it do turn-by-turn navigation ? droid does. with verizon, america's largest 4g lte network, and motorola, droid does. get $100 off select motorola 4g lte smartphones like the droid razr.

>> political parties spend millions trying to persuade you to vote for their candidate, but there's t >> there is more to it than just convincing you. first about whether you are

convincing -- worth convincing. >> target those people who are with you at the beginning and leave them alone so you need to get them to vote. target those who are going to be against you and don't stir them up and focus everything you can on those who are persuadeable. >> that may be 10 percent of the people? 20 percent? >> used to be about 120 percent. now th -- 20 percent. this year it's down to 10 percent. the art of finding that 10 percent is going to be key to all of this. >> no one did that better than karl rove. he pioneered micro targeted. he compiled means of information about people. >> what magazines. >> we had a micro targeted call 25 pieces of household information about them. >> republicans drive ford mustangs howdy and mercedes.

they have honda civic hybrids a volvo. they watch different tv shows conservatives like dancing with the stars modern families. >> have to pay taxes for the rest of your life. >> blishls are more likely to watch law and order or 30 rock. >> kgs will not be the worst thing on television. it will be john sftossel. who is with me. >> not surprised liberals watch that. >> what difference does that make? >> tells you if you want to reach an independent swing women voter by the house and guard chain, if you want to reach a republican leading less likely to vote independent swing mango by the golf channel. >> rove did research on blacks who might vote for bush many are christians who watch the tv preachers. >> in the name of jesus i command this debt out of my life. >> the road placed advertisements there.

>> in ohio 2006 bush got 8 percent of the african american vote in 2004 he got 16 percent. we were able to identify a group of black african american voters who though their history was overwhelmingly democrat we had clues they might be reachable. >> this year they want to reach swing voters in these 10 states. >> you krcross out states. you can't win here. >> most of us don't count. i live in new york my state electoral votes will go to obama doesn't matter what i do. if all new york swing voters shift their votes. if you live in texas same deal. doesn't matter who you vote for texas will go to romney. >> why campaign in the other states. >> we don't. buy waste our time. >> they do go there but just to raise money from rich people. otherwise consultants ignore 40

of 50 states. >> this is not about a national campaign. it is about persuadeable voters in a few states. >> today campaign managers copy the base strategy. >> two steps first identify your key voters and then get them vo vote. >> your only priority is getting to vote. >> my name is merrill lee i am a volunteer. >> have you had a chance to vote yet? >> hundreds of volunteers to knock on their door. you have to call them to remind them today is voting day. call them once, call them twice. i am calling to remind you today is election day. >> you call them again? >> you make sure where they polling place is. it boils down to this one day. you have to make sure your voters get out there. >> hi, my name is an any. today they ought mate a. volunteer presses the button it dials the likely supporter and

her name pops up along with a script. have you had a chance to go vote yet. they call these people months before. >> this is a close race we appreciate you getting out and voting. >> the computer kept track of who said they would vote for their candidate. then on election day they call again to make sure they did. >> you did. well wonderful. thank you mrs. casey. >> if you suspect they might not vote. >> people don't just vote any more you pick them up and take them there? >> yeah, it's an art form. >> i will show you how campaigns manipulate people like me. . [ male announcer ] truth is, nyquil doesn't unstuff your nose. what? [ male announcer ] alka-seltzer plus liquid gels speeds relief to your worst cold symptoms plus has a decongestant for your stuffy nose. thanks. that's the cold truth!

why not take a day to explore your own backyard? thanks. with two times the points on travel, you may find yourself asking why not, a lot. chase sapphire preferred. there's more to enjoy. oh, hey alex. just picking up some, brochures, posters copies of my acceptance speech. great! it's always good to have a backup plan, in case i get hit by a meteor.

wow, your hair looks great. didn't realize they did photoshop here. hey, good call on those mugs. can't let 'em see what you're drinking. you know, i'm glad we're both running a nice, clean race. no need to get nasty. here's your "honk if you had an affair with taylor" yard sign. looks good. [ male announcer ] fedex office. now save 50% on banners. [ male announcer ] fedex office. ♪

♪ hi dad. many years from now, when the subaru is theirs... hey. you missed a spot. ...i'll look back on this day and laugh. love. it's what makes a subaru, a subaru. woman: my first symptoms were... man: constant tingling in my toes. woman: my leg sometimes will go numb. woman: i had double vision. woman: they said, "you have multiple sclerosis." woman: well, the beginning is the hardest time. man: i kind of had to get a grasp on reality. man: i had to adapt and change very rapidly. woman: i had to learn how to drive with my hands -- yeah, that was interesting. woman: i was a dancer. i don't see walking the way i walk any different than doing a dance. it just looks different -- it's a different dance. woman: you see me have an off day. it doesn't take away from who i am. man: a symptom may cause you not to be able to do that anymore, and at one point, i was able to do any of those. woman: get out, exercise every day. man: since i've been cycling, it's definitely helped my walking.

man: i make a lot of changes in my life and just adapt to it. woman: i'm going to acknowledge its presence, i'm not going to discount it, but at the same time, i'm going to try my best to not let it stop me. woman: it's a fantastic opportunity to be working together with a common goal of curing ms, and sharing is the key. >> sometimes i frry fo >> sometimes i feel sorry for presidential candidates. i feel they are strained because they have to face us, the media. >> governor romney. >> mr. president. >> look at the candidate's smile. you know they must have questions like this. >> you also said you were

america's most backless president since carter. >> he smiled. they rarely show anger. they keep smiling and laughing. >> thank you. thank you. >> don't get the impression you roused my anger. >> often they don't like the reporter. >> one can only be angry with those he respects. >> i bet mitt romney doesn't respect the reporters that followed him when he went to a memorial site. >> despite the somber nation of the moment they shouted questions at him. >> one of his aids told the reporters kiss my (bleep). but the candidates just smile and repeat the message of the day. consultant view reporters as conduits for their message. >> they can carry the message to the voters. >> you have a message in the day so that we spim miimple minded reporters don't get confused by

too many messages? >> i would never call you simple minded. but yes. >> good old praise to the 19th century. >> bill clinton said build a bridge 22 times. >> build a bridge to help our parents raise their children. to build that bridge. bridge, bridge. bridge. bridge. bridge. bridge. >> all right already. i would think a candidate would say to you you want me to repeat myself that much i will look like a moron. >> they do say that. the really good ones they say i get it and they do it. >> yes, we can. yes, we can. yes, we can. >> they need a candidate. they give us viewers. >> we follow them. e ry -- every where. >> what you got? >> sgroesgroceries. >> mitt romney followed by a

pack of reporters and producers sometimes by plane more often by bus. the pack call their life living in the bubble. the cold bush fox lives in that bubble. she is a campaign inbed. she follows romney around the world. >> how many cities have you been to? >> i have lost count. it is not uncommon to lose track of time, day, time zone. >> wake up. you don't know where you are. >> the bathroom door is in a dfrn place. >> every day nicole and others follow the candidates and videotape anything that might be interesting. >> when i was her age it took 4 union workers to do what she is doing. >> what do you have with you? >> the camera all of the cables you need the microphone the tripod and your personal bag. >> it is a tough job for the reporters and the campaign say. >> the emotional physical tole

of running a campaign is enormous. you are working 18 hours a day 7 days a week. you have a candidate on the phone every hour who is calling in to complain about something. you want to tell them to shut up and get back to work. you have an understanding wife or you are divorced. in my case i got divorced. >> if you like vegetables it's not for you. if you like sweets it's not for you but it's fascinating. >> the 18 hour days don't seem like 18 hour days. it seems like it happens like that. >> nicole gets 4-5 hours of sleep. she is usually up around 5 in the morning by 6:00 a.m. -- >> you have already received probably 3 or 4 e-mails from the campaign they are giving you an idea of what the messaging will be for the day. >> the pack wants something new or a mistake. >> i have been the 5th state. >> candidates try to stick to the script. >> for an economy that is built to last.

>> built to last. >> she doesn't mind hearing the same speech again and again. >> when you know a speech so well in and out it makes it that much easier to pinpoint when there's something new. it's almost like your ears perk up. >> the whole pack perks up. what was that? you see all of us furiously typing or tweeting. >> sometimes campaigns play with reporters use us for their purposes. >> you get joy in fooling the media? >> yes. but in a campaign you want to have your own narrative at your own time. >> my running mate chick cheney. >> he wanted to mislead the media. >> we had a guy in the campaign who was a leaker. >> how do you know? >> well, because he was a leaker. he said what's going on with the vice president. i said look big secret don't tell anybody but bush has decided to go with jack danforth in missouri. >> the media ran with the false

story. felt sort of bad but i wasn't the one lie to go the media i was giving misinformation. >> lying to the guy. >> what difference does it make? >> it helps tell a story. when you want to have the story told by an evening anchor or told by the candidate who expresses it from the cameras with as few filters as possible why he made the choice. >> four years later john kerry said he picked richard gephardt to be his running mate. it was a mistake. kerry had picked john edwards. he turned out to be another kind of mistake but that's another story. when he reported fooled his campaign manager. >> i called dick gephardt up and said i know you can't talk about this. he said it never happened. he said steve, it didn't happen. why wouldn't you believe him when he said so emphatically. there was no meeting. >> you absolutely must keep all

of the conversation going on with the nominee -- >> so lying is okay in politics? >> running for office. lying is not okay unless you are asked an appropriate question. >> i am not a crook. >> i did not have sexual relations with that woman. >> the media used to give candidates privacy and keep their secrets. they rarely pictured fdr in his wheelchair. they kept jfk's sexual activity a secret. now everything is game. that's a good thing. even though our reports are sometimes obnoxious. >> next time i prefer you let me finish my statements before you ask me the question. >> we will show you the secret behind the debate. >> there you go again. ile balang the company's bottom line, their very first word was... [ to the tune of "lullaby and good night" ] ♪ af-lac ♪ aflac

[ male announcer ] find out more at... [ duck ] aflac! [ male announcer ] ...forbusiness.com. [ yawning sound ] it's eb. want to give your family the very best in taste, freshness, and nutrition? it's eb. eggland's best. better taste. better nutrition. better eggs. better taste. better nutrition. of hardest-working, smoothest-riding.lass it's got the most torque, the smoothest suspension, the best storage, class-leading comfort,

and a revolutionary collection of versatile accessories. it's built on everything we've learned creating the world's best-selling utility side-by-sides. introducing the all new 60-horsepower ranger xp 900, a whole new class of hardest-working, smoothest-riding. [ male announcer ] isn't always the one you plan to take. whoa, check it out. hey baby goat... nohat's not yours... [ hikers whispering ] ...that's not yours. [ goat bleats ] na, na, n-- no! [ male announcer ] now you can take a photo right from video, so you'll never miss the perfect shot. [ hikers laughing, commenting ] at&t introduces the htc one x. now $99.99. rethink possible. olaf's pizza palace gets the most rewards of any small business crit card! pizza!!!!! [ garth ] olaf's small business earns 2% cash back on every purchase, everday!

helium delivery. put it on my spark card! [ pop! ] [ garth ] why settle for less? great businesses deserve the most rewards! awesome!!! [ male announcer ] the spark business card from capitalne. choose unlimited rewards with 2% cash back or double miles on every purchase, every day! what's in your wallet? of more than 550 miles you'll inevitably find yourself on a desolate highway in your jeep gra cherokee. and when you do, you'll be grateful for the adaptive cruise control that automatically adjusts your speed when approaching slower traffic. andor the blind-spot monitor... [ beeping ] ...that helps remind you that the highway might not be as desolate... as you thought. ♪ - ♪ o beautiful ♪ for spacious skies ♪ for amber waves of grain

♪ for purple mountain majesties ♪ ♪ above the fruited plain - ♪ america! ♪ america! - ♪ god shed his grace on thee ♪ - ♪ on thee - ♪ and crown thy good with brotherhood ♪ - ♪ from sea to shining sea >> for months mitt romney and president obama have attacked

each other talked past each other. three time this is fall they face each other. debate can make a big difference. >> you are never going to have as many people watching the two candidates together in a presidential election than you have in debate night. >> they can't control the debate the way they control everything else. >> what you do as a manager to get ready for it you have to step into an arena and there's just two of you. it is three agencies of government that are there when i am gone. commerce, education, what's the third one there. >> one brain freeze can end your campaign. >> the commerce -- let's see. >> rick perry was a serious contender until this debate. >> for getting is bad and looking bad is bad. in the first tv debate richard nixon refused to put on makeup. it hurt him. nixon later said. >> more important than what you say is how you look on

television. >> so campaigns ob success over. when ronald reagan debated walter mondale they were the opposing campaign managers. >> do you remember we started the debate how high the podiums were going to be. >> days? >> days. >> we had teams negotiate. >> like how many times, where they are. >> color of the room. >> what difference would it make the color of the room? >> certain colors work for certain candidates. >> because mondale was shorter than reagan. >> we wanted disspans between the podiums. we debated between 7 and a half feet and # feet for it seems a day and a half. >> the first debate came reagan struggled. >> two-thirds of the defense budget pays for pay and salary. -- or pay and pension. >> he looked a little tired. he looked a little ragged. the general observation was they spent too much time with a 70

odd-year-old guy trying to beat every fabbing toyed they could into his brain. >> people said reagan is too old for the office. >> you already have the oldest president in history. >> i will not make age an issue of this campaign. i am not going to exploit for political purposes my opponent's youth and inexperience. (laughter) >> he delivers the line and there is an impish sense of humor that comes out. you see the little c lips that he is making fun of himself. he is delivered a great guy. mondale can't help himself. he is simultaneously laughing and knowing i have just been turned out to the cleaners. >> i turned to my deputy and said this race is over. i walked away. didn't listen to the rest. >> some will remember only one thing from the 88 vice president t shall debate when dan quayle

compared his experience to jfk. >> senator, you are no ted kennedy. >> years later in the debate al gore walked off to bush. >> al gore tries to be a bully. bush doesn't say anything. he just looks at him smiles gives him the head wink and goes on. >> i believe i can. >> that was it. it just -- it just absolutely devastating. >> you watching go? >> we all revert to our junior high mentality with our team scores. yeah. >> what most people don't know is bush had been prepared. judd gray who played the role of al gore in the debate prep and had seen him pull this trick, so he said to bush be prepared he is going to come get in your face. we all dismissed it at the time. sure enough it happened. >> which raises the question, how do candidates prepare? these two debate coaches showed me. mark mckinnon and o'donnell

spreped president bush for debate. o'donnell later coached mitt romney and michelle back man. the coaches spend hours trying to rep date debate moments. >> you have a candidate stand in front of a podium like this as realistic as possible. >> you want a strong bearing. colin powell commands the podium. >> just like this. >> it's about making sure that you fill the stage more than your opponent does. >> the candidates practice debating standing. for obama john kerry played romney. rob portman plays obama. >> you never see videotape of this. you never see pictures. >> you don't want to show those vulnerable moments. >> we don't want to give away any component to our prep. >> one of the mckinnon secretaries gave bush debate video to the gore campaign. >> they are very smart. went right to the fbi. >> what happened to her? >> she went to prison for a

year. >> what's so secret? >> clear simple limited government. >> you say limited government. what kind of limits are you talking about. can you be specific about the cuts. >> yes, i can cut. >> you would cut defense? >> i would cut defense. >> so you are soft on defense. >> shrink it back to the clinton days. >> my instinct is to answer the questions that are asked. consultants say don't. >> you are still answering my questions. but most of the time you want to be delivering your message. >> they say sarah palin was good at that. >> governor palin answered the questions on her own terms. >> governor palin is that so? >> that is not so. because it's a quick answer i want to talk about my record on energy. >> she was able to pivot most of the questions on to grounds she was able to handle them on. >> you believe college is

stupid? don't you think that saying college is stupid is an irresponsible remark to make? >> no. for some people college is stupid. >> now they are going to make a commercial of you saying college is stupid. >> don't vote for stossel. he said -- >> college is stupid. >> bad or our kids. bad for america. >> knowing that one bad debate moments can reck year campaign makes candidates very careful. when gerald ford debated jimmy carter there was a technical glitch. >> the broadcasters in philadelphia temporarily lost the audio. instead of leaving the stage to take a break neither candidate moved. >> we don't know what happened. we are as much surprised what's going on as you are. >> since one wasn't going to budge the other didn't budge. >> they stood there like man kins for half an hour.

they were frozen. >> the first president bush was criticized for looking at his watch during his debate. >> he looked at his watch. so what. it is a none verbal clue that says i want to get away from this situation. >> he was widely viewed as lose that go debate. >> al gore was criticized after this debate for sighing while george bush spoke. >> this is a major problem. >> social security. >> he looked like a duf if you say. -- dufus. >> the next debate al gore went the opposite direction and went out of his way to be docile and agreed with everything he said. >> i agree with governor bush and i agree with dick cheney. >> embarrassing episodes like those are where candidates practice a lot. >> these discussions go on for how long? >> hours. >> for most candidates it is the most hated part of the campaign.

>> the candidates ever get mad? >> oh, all of the time. >> it's painful. it's not fun. >> candidates ever yell at you? >> yell, collapse, walk out. >> but they all do it rngs because practice builds confidence. >> the confident guy wins not the one who has better he knows answers? >> confidence often wins so do looks. that's next. greetings from the windy city of chicago. people here sure are friendly but some have had a hard time understanding my accent.

so to make sure people get every word of the geico savings message i've been practicing how to talk like a true chicagoan. switching to geico could save you hundreds of dollars on car insurance... da bears. haha... you people sure do talk funny. geico®. fifteen minutes could save you fifteen percent or more on car insurance.

extra curricular activities help provide a sense of identity and a path to success. joining the soccer team. getting help with math. going to prom. i want to learn to swim. it's hard to feel normal, when you can't do the normal things. to help, sleep train is collecting donations for the extra activities that, for most kids, are a normal part of growing up. not everyone can be a foster parent...

but anyone can help a foster child. >> people complain political campaigns are too shallow. why don't they talk more about the important issues? well there's a good reason. >> oh my gosh. how can i not know this. >> who is this? >> i have no idea. i am not doing very good on the government test am i? >> there are all these get out and vote campaigns. >> vote. >> please, please, vote. >> get out and vote. >> i don't want everyone to vote, because some people don't know much. >> with times square showing people posters of important politicians most people didn't know speaker of the house john boehner. >> who is this? >> i have no idea. >> many didn't no nancy pelosi. >> who is this? >> i don't know. >> this is awkward. >> that's the vice president of

something. >> let's test the actual vice president. >> who is this? >> i don't know who that one is. >> the vice president i just can't remember his name. >> many were better at celebrities. >> tom cruise. >> justin bieber. >> it's not that people are stupid. but most pornlts spend more time thinking about other things. >> there's an average amount of time people spends on presidential politics in the course of a campaign is probably 3 hours. >> that may shock you political junkies who watch fox. but americans spend more time thinking about food, money, sex. politics is way down the list. it's a reason they keep appeals simple and emotional. >> there's a bear in the woods. >> republicans run ads like this one that suggest democrats are soft on defense. >> isn't it as smart to be as strong as the bear? >> we republicans we see the threat and we are going to take action to protect the nation from this. democrats you can't trust them.

>> jonathan heights research based on surveys of thousands of people concluded that most of us choose our political party lesson fact and more on which politician seems to be like members of our clan? he says, conservatives join with people who worry more about foreign threat. liberals are more than likely to ob success about the purity of nature. >> it is a purity ideal but around the environment. >> more salmonella in my tea, please. >> the subconscious matters more than fact. >> the professor at princeton did this illuminating study. he gathered candidates from dozens of congressional and gubernatorial elections. he showed them to the people briefly and pick who looks more confide confident. >> here's how most people ranked them. >> he predicted the outcome on which looked more confident.

not beautiful but more competent. the more competent looking person won the election. >> people using their gut instinct. >> candidates with narrow ang gu lear faces are seen as more competent. as the face becomes rounder people say that person looks less competent. >> people make instantaneous de tations based on looks. >> looks, posture. >> obama is more competent person than john mccain. romney and obama are about equal. it is about people who stand behind the candidates. people were already seated behind a podium when a staffer highlighted here came on stage and got some white people to move out. >> if you look at a candidate he has a bunch of people behind him half bb men half will be women. >> a certain number will be of a certain race. the camera will see minorities

behind obama. >> there will be a percentage of blacks percentage of hispanics a percentage of asians. >> i assumed it went out that way. >> that's why you are sitting where i am sitting and i am sitting where i am sitting. >> people have to be cynical about babies. >> kids are a good attraction. i always like to use kids. i am always worried they are going to pick up the baby and drop it. >> so much superficiality. for all of the dirtiness and politics there is goodness. that's next. introducing the entirely new lexus es. and the first-ever es hybrid. this is the pursuit of perfection.

to meet the needs of my growing business. but how am i going to fund it? and i have to find a way to manage my cash flow better. [ female announcer ] our wells fargo bankers are here to listen, offer guidance and provide you with options tailored to your business. we've loaned more money to small businesses than any other bank for ten years running. so come talk to us to see how we can help. wells fargo. together we'll go far. droid does. and does it launch apps by voice while learning your voice ? launch cab4me. droid does. keep left at the fork. does it do turn-by-turn navigation ? droid does. with verizon, america's largest 4g lte network, and motorola, droid does. get $100 off select motorola 4g lte smartphones

like the droid razr. oh, hey alex. just picking up some, brochures, posters copies of my acceptance speech. great! it's always good to have a backup plan, in case i get hit by a meteor. wow, your hair looks great. didn't realize they did photoshop here. hey, good call on those mugs. can't let 'em see what you're drinking. you know, i'm glad we're both running a nice, clean race. no need to get nasty. here's your "honk if you had an affair with taylor" yard sign. looks good. [ male announcer ] fedex office. now save 50% on banners.

now we need a little bit more... a little bit more vanilla? this is great! [ male announcer ] at humana, we believe there's never been a better time to share your passions... because the results... are you having fun doing this? yeah. that's a very nice cake! [ male announcer ] well, you can't beat them. [ giggles ] ohh! you got something huh? whoa... [ male announcer ] humana understands the value of spending time together that's a lot of work getting that one in! let's go see the birdies. [ male announcer ] one on one, sharing what you know. let's do it grandpa. that's why humana agents will sit down with you, to listen and understand what's important to you. it's how we help you choose the right humana medicare plan for you. because when your medicare is taken care of, you can spend more time sharing your passions. wow. [ giggles ] [ male announcer ] with the people who matter most. i love you grandpa! i love you grandma! now you're a real fishman.

[ male announcer ] humana. >> politics is a nasty business with constant fighting. it's like a boxing match. >> down he goes. >> it's telling that this is what two of our consultants used to do. >> you both were serious boxers? >> i was a heavy weight. >> this helps in campaign? >> teaches you how to take a beating. very important. >> here's what rollins looked like when he was getting ready for a physical beating. consultants say it prepares you for political duty. >> if you don't have thick skin you will be in a psychiatric unit. >> you also need a passion for >> you were a vocal supporter of richard nixon at age 9? >> at age 9. >> what kind of political freak are you? this is not healthy. >> i have always been interested in politics. i scored a bumper sticker i put

it on the wire basket of my bike i put road up and down the street. this worked well until the catholic girl on fire for kennedy pulled me off my bike sat astride me and give me a bloody nose. i have never liked losing a political fight sense. >> karl rove politics will finally be over next year. >> angry stuff. beckel and rollins fought each other viciously for years. yet weirdly the tough guys came to the interview together. >> you spend a career trying to kill each other's career but you are friends. >> great friends for 25 years. >> why? >> you come to appreciate what the other guy your counterpart has to go through every day. i particularly respect ed. he kicked my butt. >> it is reassuring their friends it says something good about america where every few years people vote peacebly and

politicians abide by the results. in many other countries that's not how it works. egypt's president held office 30 years, he left only when he had to. in russia putin may never leave power. through out history most of the world has been like that. america electing leaders who voluntarily later step down with a radical idea after george washington served two terms king george reportedly said if george washington gives up power he will be the greatest man in the world. yet he did. it happened again and again. without bloodshed. >> in romney's world workers get the shaft. >> amidst the ugliness of this year's campaign. >> would you please, would you please wait. >> all of the shouting. >> it's good to remember that our system with all of the ak krom minutes have worked better than so many alternatives. we might the economic igra